Algonquin Resort: Billboards, collateral, website

The Algonquin was about to undergo a $20 million renovation. So they needed a brand refresh that was equally impressive. As creative director and lead writer, I helped this venerable hospitality brand craft their new image from the ground up. With a tone that's playful but romantic, the new Algonquin content--from print ads and billboards to in-hotel collateral and website--positioned the resort as the important place it is. Visit the Algonquin website for a closer look at the brand and the writing.