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Charm Diamonds: TV, radio

Is there anything that stresses guys out more than the pressure of Valentine's Day? This campaign aims to put guys at ease-- not only will Charm make jewelry shopping easy on guys, Charm won't even force them to sit through a painful jewelry store ad. A great idea, a simple idea, can make the most of even a meagre budget.

Silver ICE Award
BRAD DYKEMA       copywriter / brand builder       braddykema@icloud.com  
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