Cox & Palmer: Print, display, collateral
The bold ampersand is a big part of the Cox & Palmer identity, and it had become an integral part of the brand. My goal, in conceiving of a new marketing campaign idea for the law firm, was to celebrate the ampersand, while offering flexibility of messaging. As much as the ampersand represents the connection of ideas and concepts, the dead-simple concept we agreed to execute was to tell a brief story about Cox & Palmer using just two words and the ampersand--visually reflecting the brand identity.
The last execution the series above is a drink coaster created for a firm event, and preceding that is a big box display ad.
The last execution the series above is a drink coaster created for a firm event, and preceding that is a big box display ad.