Empire Theatres: Preshow videos, social promotion
You know that annoying message theatres make you sit through before the movie starts? The one that tells you to shut up? We found a way to make it less annoying. On a small budget, I might add.
Social promotions should be rewarding even if you don't win a prize. This Facebook-based contest let Empire Movie fans turn their life into a movie poster, and then share it with the world. Even those who didn't win free movies for a year still felt like winners, and spent a lot of time engaging with the Empire brand.