Halifax Shopping Centre: Mobile social promotion, brand ads
The "Bloom" mobile promotion is just one of many digital/mobile promotional ideas I helped conceive of and write for HSC. This case study video describes the challenges, the solution, and the mechanics of the promo.
Gold ICE Award
Silver ICSC Canadian Shopping Centre Award
Gold ICE Award
Silver ICSC Canadian Shopping Centre Award
Halifax Shopping Centre brand ads position the mall as the uniquely stylish destination it is--the place for your irrational "wants", not just your functional "needs". Needs are boring. Wants, however, are charged with emotion.