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Healthview Medical Imaging: Direct mail

Direct mail content has a lot of competition--given the pile of mail it arrives sandwiched between. A bold, unique, attention-grabbing approach gets it read instead of tossed in the blue bin. This one was aimed at doctors who weren't accustomed to sending their patients for imaging services at a private clinic--but they could save time and hassle if they did.
BRAD DYKEMA       copywriter / brand builder       braddykema@icloud.com  
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