Injury-Free Nova Scotia: Social content, posters

You typically can't carry a big stick when you're speaking to teens. Kids can smell a wagging finger from a mile away. Tone, approach, and messaging need to be very carefully considered. Especially when the message is, "avoid injury by not over-drinking".  To deliver a hard-hitting message in a way that might slip through a teen's filter, I helped invent "the goat".
Visit the goat's very own website to get even more of a sense of the quirky writing, off-beat thinking, and engaging content that underpinned this youthful campaign, which included online video, website, a Goat Facebook page, and campus posters.

Gold ICE Award