Irving Oil: Social content
To celebrate their first anniversary of offering AIR MILES Reward Miles, Irving Oil's Facebook content stepped up to the plate. Rather than retail posts that delivered only contest messaging, I helped create a conceptual approach to the content that made the idea of a "first anniversary" much more interesting.
To support their "Shop at Sobeys, earn discounts on fuel at Irving" promotion, Irving Oil needed Facebook content that brought the promotion to life in an engaging way. I helped create a conceptual social approach to the content that revolved around giving our followers interesting ideas for how to spend their free gas money.