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Moose Light: Radio campaign

Moose Light is the beer for people who live by the "Code of the East". What's the "Code of the East"? These radio spots dramatize the answer to this question, and still manage to work in a retail message. Retail can be emotional. You can sell a  product while engaging the listener.
BRAD DYKEMA       copywriter / brand builder       braddykema@icloud.com  
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