New Brunswick Government: TV
The government of New Brunswick offered a service that helped parents secure daycare for their children if they were having a hard time finding it. These spots dramatically and simply introduced the service to New Brunswickers by presenting a "worst-case scenario"--and a smile. Problem/solution marketing at its simplest.
Finalist, Bessies
Silver Advertising and Design Club Award
Bronze Marketing Award
Printed in Applied Arts
Finalist, Bessies
Silver Advertising and Design Club Award
Bronze Marketing Award
Printed in Applied Arts