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New Brunswick Government: TV

The government of New Brunswick offered a service that helped parents secure daycare for their children if they were having a hard time finding it. These spots dramatically and simply introduced the service to New Brunswickers by presenting a "worst-case scenario"--and a smile. Problem/solution marketing at its simplest.

Finalist, Bessies
Silver Advertising and Design Club Award
Bronze Marketing Award
Printed in Applied Arts
BRAD DYKEMA       copywriter / brand builder       braddykema@icloud.com  
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