Tall Ships Festival: Print, social, mobile
In 2012, the Tall Ships Festival was more than the spectacle of the ships--it was a celebration of Nova Scotia culture. These ads simply and memorably conveyed that sentiment using striking imagery. Some of the best writing uses next to no words.
To further support the event, I conceived of and helped create a fun Facebook-based social promotion that gave people a real incentive to invite out-of-towners to Tall Ships.
Gold ICE Award
To further support the event, I conceived of and helped create a fun Facebook-based social promotion that gave people a real incentive to invite out-of-towners to Tall Ships.
Gold ICE Award